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Bestseller
BestsellerE-book
Author Ortegón Cortázar, Leonardo, author.

Title Gestión de marca : conceptualización, diseño, registro, construcción y evaluación / Leonardo Ortegón Cortázar.

Publication Info. Bogotá, Colombia : Institucion Universitaria Politecnico Grancolombiano, 2014.
Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Description 1 online resource
Physical Medium polychrome
Description text file
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Branding (Marketing)
Branding (Marketing)
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Genre/Form Electronic books.
ISBN 9789588721309 electronic book
958872130X electronic book
9789588721316

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